ACCOR (EPA:AC) - Accor unveils new lifestyle loyalty program bringing augmented hospitality to life
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21/02/2019 07:47
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Press release
FEBRUARY 21ST, 2019
Unveils new lifestyle loyalty program
BRINGING AUGMENTED HOSPITALITY TO LIFE
Accor announces today a disruptive and dramatic shift of its loyalty program
into a fully integrated global platform integrating rewards, services, and
experiences across our entire ecosystem to bring value everyday life whether
you work, live or play.
This new lifestyle loyalty program will recognize, understand, cherish,
communicate with and reward guests like never before giving access to "ALL of
Accor".
It will open doors across a unique and iconic portfolio of over 30 hotel brands
as well as an unrivalled collection of bars, restaurants, nightclubs and "money
can't buy" experiences.
This new lifestyle loyalty program will be delivered through a new app and
website that will allow members to access the world of Accor from the palm of
their hands.
The new guest promise of this new lifestyle loyalty program will address four
strategic stakes:
Introducing new premium status to reward our most loyal members
Enriched benefits according to our augmented hospitality strategy
A worldwide connected experience to earn and burn points across the broadest
range of brands in the industry and a New digital app delivering value across
work, live & play.
Partnerships and experiences
Far beyond the stay, partnerships anchor ALL in member's day-to-day, on the
move and everywhere. Following an extensive study, three main passion points
resonate with our loyalty members: Entertainment, Dining and Culinary & Sports.
Accor announces today three main partnerships to illustrate those passion
points.
* We are pleased to be extending our partnership with AEG beyond the
AccorHotels Arena to include premium venues providing over 60 000 tickets and
private suites for our loyalty members in Latin America, Asia and Europe.
AEG is world's leading sports and live entertainment company, with more than
100 million guests a year, delivering innovation that inspires athletes,
teams, artists and fans.
* The Group has signed a new partnership with IMG, which will unlock access to
chef masterclasses and culinary encounters for our best members courtesy of
our loyalty program. Starting in 2020, our members will enjoy the best of
Taste Festivals in London, Paris, Sao Paulo, Hong Kong and Toronto, with
growth and expansion of the partnership into new cities over the next three
years. IMG is a global actor operating in more than 30 countries in sports,
events, media, fashion, and especially culinary with immersive food
experience
* Accor and Paris Saint-Germain Football Cub today announce they have signed a
global multi-year partnership agreement. ALL, Accor Live Limitless, Accor's
new lifestyle loyalty platform, will become the Principal Partner and
official jersey sponsor of the club starting from the 2019/2020 season. The
partnership will bring together the world's fastest-growing football club
with a global, pioneering leader in the hospitality industry.
To reflect the ambition of the group to engage our guests in their daily lives
and to embody the premium nature of its portfolio of brands, Accor launched a
new premium visual language including a new corporate logo. The two distinctive
brands, Accor and ALL, will utilize the same 'iconic A' monogram that
represents the seal of excellence of the group and which fuses the letter A
with the bernache which is the historical emblem of the group.
These ambitious initiatives are designed to increase the global visibility of
our brands to strengthen the efficiency of our distribution networks and to
offer our guests an attractive and unique loyalty program in the industry.
To support these initiatives, the Group will invest EUR225 million of the
EUR4.8 billion generated by the Booster operation, with the financial objective
of creating EUR75 million per year of gross operating surplus in the medium
term.
ABOUT ACCOR
Accor is a world-leading augmented hospitality group offering unique and
meaningful experiences in almost 4,800 hotels, resorts, and residences across
100 countries. With an unrivalled portfolio of brands from luxury to economy,
Accor has been providing hospitality savoir-faire for more than 50 years.
Beyond accommodations, Accor enables new ways to live, work, and play with
Food&Beverage, nightlife, wellbeing, and coworking brands. To drive business
performance, Accor's portfolio of business accelerators amplifies hospitality
distribution, operations, and experiences. Guests have access to one of the
world's most attractive hotel loyalty programs.
Accor is deeply committed to sustainable value creation, and plays an active
role in giving back to planet and community. Planet 21 - Acting Here endeavours
to act for "positive hospitality", while Accor Solidarity, the endowment fund,
empowers disadvantaged people through professional training and access to
employment.
Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code:
FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For
more information visit accor.com. Or become a fan and follow us on Twitter and
Facebook.
Media relations contacts
Carina Alfonso Martin
Vice President Media Relations
T. +33 (0)1 45 38 84 84
carina.alfonsomartin@accor.com
Line Crieloue
Senior PR Manager
T. +33 (0)1 45 38 18 11
line.crieloue@accor.com
Investor and Analyst Relations
Sébastien Valentin
Chief Communication Officer
T. +33 (0)1 45 38 86 25
sebastien.valentin@accor.com
Pierre-Loup Etienne
Investor relations
T. +33 (0)1 45 38 47 76
pierre-loup.etienne@accor.com