AUDIOVALLEY (EPA:ALAVY) - AudioValley : Targetspot, the advertising network of the Radionomy centre, is continuing its European expansion : rollout into Germany.
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31/01/2019 17:40
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Press release
www.audiovalley.com
31 January 2019 - 17:40 CEST
Audiovalley: Caroline Dupuis - press@audiovalley.com -
Actifin: Victoire Demeestère - vdemeestere@actifin.fr -
Targetspot, the advertising network of the Radionomy centre, is continuing its
European expansion: rollout into Germany
AudioValley (ISIN code: BE0974334667/ ticker: ALAVY) is continuing the European
rollout of its Targetspot advertising network with the introduction of a direct
presence in Germany. As such, the Radionomy centre has met all of the
objectives that were set when the Group's Initial Public Offering was listed.
Consolidation of Targetspot's presence in Europe
The Radionomy centre, a solution for the aggregation and monetisation of
digital audio audiences (digital radio and podcasts), is accelerating its
expansion into the German market, with this new facility in Düsseldorf.
This local structure in Germany will now be the base in Germany from where
Volkan Sen, designated Head of Sales DACH, will steer the development of
Targetspot in the key market of the DACH zone (Germany, Austria,
Switzerland).
With more than 20 years experience in the media and digital industries, Volkan
Sen is joining Radionomy after having held positions of responsibility at
Widespace, Hi-Media, PHD, OMD, Mindshare and latterly at Madvertise Media,
where he was Head of Sales West. On this occasion, Geert Hoogeveen will become
Managing Director of the Netherlands and Germany.
In establishing a team of renowned local experts, Targetspot benefits from a
strong strategic position in the European market to make the most of the
current swing in advertising budgets towards digital audio.
In progress to capture the full potential of the market
Since summer 2018, the Targetspot network has reached several important
milestones in its commercial acceleration strategy. Its geographical coverage
in Europe is well known, with the opening of sales offices in the Netherlands
and Spain, which have already led to the signature of a strategic partnership
with PRISA, the group leader in Spanish-language radio. With this new direct
presence in Germany, Targetspot has met all of the objectives that were set
when the Group's Initial Public Offering was listed.
"We are proud to start 2019 having met all of the objectives that were set 6
months ago: the Radionomy centre has opened 3 new countries with high quality
commercial teams and has launched premium subscription services on its
proprietary software, Shoutcast. We are now in a position to implement our
digital audio market solutions throughout Europe. With a solid technological
and commercial position, the Radionomy centre will be a powerful source of
growth for AudioValley," explains Alexandre Saboundjian, Chief Executive and
founder of AudioValley.
CONTACTS
AUDIOVALLEY
Caroline Dupuis
+ 32 (0) 2 466 31 60
press@audiovalley.com
ACTIFIN, financial communication
Victoire DEMEESTERE
+33 (0)1 56 88 11 11
vdemeestere@actifin.fr
ACTIFIN, financial press relations
Jennifer Jullia
+33 (0)1 56 88 11 19
jjullia@actifin.fr